WoodHouse creates, owns, operates and invests in experience-driven brands with hospitality at their core. Our projects balance financial performance and remarkable content, driving category reinvention and creating culture.
In nature, “desire paths” are created when our instincts take us on the shortest path to the things we want. We use them in our concepts to activate innate, raw emotions like friendship, belonging, feeling good, purpose, thrill seeking, feeling valued, collaboration, heritage, memory making, storytelling and giving back.